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Business Communication – ENG301

ENG301 is an advanced course designed to develop the communication skills required for success in modern business and professional environments. The course focuses on enhancing students’ ability to convey ideas clearly, persuasively, and strategically across various organizational contexts. It emphasizes the principles of effective communication, including audience awareness, message clarity, emotional intelligence, and professional etiquette.

Key Topics Covered:

• Foundations of Business Communication: Communication models, workplace dynamics, ethics, and cultural sensitivity.

• Written Business Communication: Emails, memos, proposals, reports, minutes of meeting, and executive summaries.

• Oral & Interpersonal Communication: Presentations, public speaking, interviewing, negotiation, and active listening.

• Business Correspondence: Formal letters, requests, complaints, inquiries, and persuasive communication.

• Communication in Teams: Collaboration, conflict resolution, leadership communication, and professional behavior.

• Digital Communication: Social media etiquette, professional networking, and virtual meeting communication.

• Persuasive & Strategic Communication: Crafting compelling messages, using evidence, and influencing decision-making.

• Nonverbal Communication: Body language, gestures, posture, and professional appearance.

Course Objectives:

• Understand the role of communication in organizational success and professional relationships.

• Develop advanced written communication skills for reports, proposals, and formal correspondence.

• Strengthen oral communication abilities through presentations, discussions, and negotiations.

• Apply strategies for persuasive and impactful business messaging.

• Demonstrate effective communication in team settings, including leadership and conflict resolution.

• Improve digital communication skills for modern, technology-driven workplaces.

• Enhance professionalism, confidence, and clarity in all forms of business communication.